The truth is, getting food stuck in your teeth is embarrassing. So we positioned GUM Soft-Picks as the must-have accessory you need to be good 2 go for the dentist, the camera, and that meeting.
Contextually Relevant Banner Takeovers
We worked with gumgum to create contextual marketing messages tailored to specific articles. For example someone looking for a spinach recipe might be served up messaging that reads “Sayonara spinach, see ya plaque.”
BUZZFEED CO-CREATION
We worked with BuzzFeed to create a series of articles and quizzes to remind viewers about between-the-teeth cleaning in a super relatable way.
PINTEREST
Using top searches on Pinterest, like holiday desserts and wedding inspiration, we contextually reminded people to stay Good 2 Go with GUM.