Chrysler Pacifica / One Tank Road Trip

Chrysler came to us asking if we could take an existing TV campaign and give it a social spin.

WHAT WE WERE GIVEN

This series of TV spots showed California state symbols backing the Chrysler Pacifica Plug-in Hybrid as the state's family vehicle.

WHAT WE DID WITH IT

GEO-TARGETED FACEBOOK CANVAS UNITS

Using geo-targeting, we served users unique Facebook Canvas experiences that mapped out a One Tank Road Trip that highlighted destination attractions as well as features of the Chrysler Pacifica Plug-in Hybrid.

INSTAGRAM POSTCARDS

FACEBOOK TRAVEL LOGS

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